Thursday, July 12, 2012

PROMOTE YOUR BUSINESS, COSTLESS.


I seldom discuss this type of topic on this blog, but as times change so do people. Being able to attain financial security is not just an issue for adults to worry about any longer; nowadays, eleven year-old kids have began thinking about money for college and how to go about raising such needed funds. It's an exceptionally great way of raising a child, to teach them the importance of being financially secured, both for the present and the future.
According to federal estimates, about 8 million jobs have been lost in this recession, across America. Due to this heartbreaking period, many individuals have started their own home-based business as a perfect alternative. Many have had to transition from suit-and-tie jobs and less family time to shorts-and-t-shirt job, in the comfort of their homes; i'm sure many families are happier because it means more time with family members. Compared to expensive start-up costs of traditional businesses, home-based businesses can be started from just a corner of the house, where old or unused home appliances are being sold on Ebay.com or Amazon.com, for profit - that's just an example business idea, people.
With increased levels of competition among new entrepreneurs, being able to showcase your business to targeted consumer has never been more crucial. Most times, people spend all their time and money developing ''the perfect" business, only to fall short when it comes to building a brand and creating awareness. Creating awareness for a venture is THE MOST important aspect of venture/business enterprise. No awareness = No consumer and No consumers = No Sells and No sells = No money. I've made a short video that explains the steps of how to create awareness and promote your business, without spending more than necessary. Please comment for the link to the video.
In order to promote your business, costless, you MUST follow these simple steps:
1. Have a brand - a brand could be a logo, a phrase, a photo, etc, that consumers can see or hear  and trace it back to your venture. Also, a brand sets your venture apart from the crowd. A brand could range from a simple pencil sketch to a professionally made logo. Look for a friend who is artistic and is willing to do you a favor, in exchange for lunch.
2. Always socialize - if you're not the talking type, you might want to start right now because a significant level of success of your business will depend on people you meet and introduce to your venture. Thank God for the robust social media, there's no excuse for not socializing and letting the world know what your business venture is all about and how they can help you with it. Principles of Entrepreneurship 101: small businesses must utilize social networks like Facebook, WordPress, Twitter, YouTube, and other social media avenues in order to generate customer awareness and/or loyalty.
3. Promote yourself- be sure to take things into your own hands, don't wait for friends to help you! Go on Microsoft word, make free fliers, spread the word about your business and what you have to offer to customers. In addition, find ways to connect with the appropriate reporters at your local newspaper (in school or in your city) - Also consider talking to family and friends as well, but don't be annoying about it or else.....
4. Establish an online presence - this is THE MOST VITAL step to follow when promoting your business. The world today has become a globalized haven, whereby business ventures such as, KONY 2012, could spread across the planet in less than an hour. Establishing an online presence means creating a place, online, where potential customers could visit, to learn more about your business ventures. Online presence could be a website (for free website setup, visit www.weebly.com), a blog, like www.choicemovement.blogspot.com, or a Facebook account that is solely dedicated to your business, etc. For more information on how to start-up an online presence at little or no cost please email: eobasiolu22@gmail.com.
All in all, being financially secure is essential to everyone! People, you can start businesses such as: reselling products online, buying and selling stocks, website creation, business-venture referrals, commission sales, etc. Use the internet to unlock the secrets of starting small businesses and be sure to comment on this blog for lists of federal grants for small business owners who are: minorities, college students, teenager, single mothers, and senior citizens (this service will cost you, but will be priceless in the future).
I want to give a shout-out to: www.wafflesafterclass.com for their amazing example of young minds coming together to create a potential explosive in urban culture. Feel free to check them out, say hello, patronize them and be sure to Tell them that Ebenezer Obasiolu referred you. Keep striving for great, friends.


We're in this together, World :)

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